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December 5, 2015

Starting a Blog: Choosing the Right Platform for You

The first step in starting a blog is selecting the best platform for you.

There are so many choices out there when it comes to blogging platforms (the software you choose to create your blog), it is sometimes difficult for the beginner to know which is the right one for them. There are several factors to consider in making that choice, including ease of use and your own skill level with computers, the Internet, and blogging in particular. You would also want to consider the purpose of your blog and how visually oriented you want it to be, as well as whether you are blogging for fun or for profit.

Your first decision is likely to be whether you use a free or a paid blogging platform.  Let's look at these choices one at a time.

Starting a Blog on a Free Platform

starting a blogObviously, the advantage of starting a blog on a free platform is that it's, well, free. Some of the free platforms are owned by major players (like Google, for example) so they have tons of authority with the Search Engines which makes it easy to rank your posts.  Some great free choices include sites like Tumblr, WordPress.com, and Blogger.  Each has its advantages and disadvantages.

If you're interested in starting a blog on one of these free platforms, I suggest you visit each site, look around, and see which seems best to you.

 The Upside and Downside of Free Blogging Platforms

On the upside, they are free, include hosting, are easy to set up, and have decent authority with the Search Engines right out of the box.  You can create your blog and have your first post up in a matter of minutes.

The downside is that you don't own the asset.  These free platforms can and do control what you can post and have been known to shut down blogs for such seemingly innocent infractions as promoting business models of which they don't approve. And I'm talking about mainstream business models, nothing unseemly or illegal.

Starting a Blog on a Paid Platform

These are generally referred to as self-hosted blogs. And, although there are several blogging platforms available, WordPress.org is by far the favorite.

The Upside and Downside of Self-Hosted Blogging Platforms

Starting a self-hosted blog is more difficult than jumping on one of the free platforms.  You have to pick a domain (the website address for your blog) and register it, find a host, tell the Internet how to find your blog when someone types in the domain, decide which platform to use, pick the theme and plugins to get that theme to look and work the way you want, manage spam and malicious attacks on your blog, pay the upfront and recurring monthly fees, etc.

And, for all of this you get a blog that has zero authority and will require lots of time spent learning and applying Search Engine Optimization techniques to get your posts to rank.  BUT, it's your blog so you're growing an asset that you actually own and control. Use it for any legal purpose, starting a blogmonetize it any way you want (as long as it's legal) and never worry about waking up one morning to find it's been shut down.

The Best of Both Worlds

There is another alternative that we haven't covered. That is, a paid blogging platform which does most of the work for you.  For a small fee, they give you a hosted blog on a high-authority domain (you can get your own if you like) and a selection of popular themes and plugins. They also have an affiliate program and provide banners and other ways to monetize your blog.  Plus, if you want to take things a bit farther, they offer an affiliate program and training on how to promote your blog on the Internet. If you're interested in a no-hassle way of starting a blog, you owe it you yourself to take advantage of their risk-free trial offer.


Dave Strayer
Skype: dcstrayer

P.S. – If your upline doesn't have a step-by-step plan for your success, you need to check this out now!

Image(s): FreeDigitalPhotos.net

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Dave Strayer is a full-time Internet and Affiliate marketer and coach. Contact him for further information about the information in this post or to discuss how he can help you learn, internalize, and get maximum benefit from the skills, beliefs, and behaviors that you must have to succeed online.

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