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January 14, 2016

Six Steps to Better Search Engine Optimization

Get Better SEO Results in Six Easy Steps

Do you need more organic traffic for your website?  If so, the answer is getting the best possible placement on the Search Engine Results Pages (SERPs) on the primary search engines, Google, Yahoo, and Bing.  The goal is for each page of your site to rate as high on the first page of the SERPs as possible for each of the relevant search terms. The process for achieving this is called Search Engine Optimization (SEO).

It's important to understand that, if you are promoting a popular product or service, you may have thousands even hundreds of thousands of competitors all trying to rank for the same search terms (aka keywords). For you to get the edge over the competition you need to do some fine-tuning of your site with search engine optimization.

This is not as complex as it sounds and the steps below can help guide you in improving your site to give the search engines what they need to rank you above your competition.

Step 1: Optimize the layout and design of your website

Does your copy start half way down the page, making it more difficult for the search engines to figure out what your site is about? Are you using bloated over-sized graphics that make your page slow to load or too much white space between the lines? Even seemingly small things like where you choose to place ads on your site can effect your search engine optimization.

Step 2: Proper Keyword Density for Search Engine Optimization

seoHave you placed your keywords strategically through your website? Keyword stuffing can be detrimental to your site but so can a lack of keywords.

It's no longer good enough just to put your keywords in the title and meta tags, you need to target a keyword (or key phrase) density of 1% to 2% on each page.  It's probably better to be at the low end of the range since over-optimization can also hurt your search engine placement.

Your critical keyword should ideally to be found in your first paragraph, in one or more of your headlines, in your hyperlinks, and near the end of your page. Many successful bloggers attempt to spread keywords fairly evenly throughout each blog post.

Step 3: Text links and site maps

To get your site ranked, you need to make sure that all of your pages are being found by the search engine's spider when it crawls your site. That means you need to get your site indexed correctly. It's important to help the spiders by including a site map in your website that shows all the links to your inner pages. Having both an XML and an HTML sitemap is ideal. The former can be internal for use by the spiders while placing the latter in your footer is also a great way to help your readers find the information they need.

Step 4: Backlinks– Quality vs. Quantity

Gone are the days when an unlimited number of crappy backlinks was all it took to rank your site.  As the search engines continue to tweak their ranking algorithms, the emphasis is increasingly on high-quality backlinks, and more recently quality social signals as well.  Initially, it was the Page Rank of the site sending the link that determined the quality of that link in the eyes of the search engines. Now it is the Domain Authority and Page Authority that is more important than PR in off-page search engine optimization.

The search engines are looking for “natural” backlinks, not links from link wheels, private blog networks (PBNs) etc. That means you need great content so that your readers will want to link to your site. (You should always be writing for your readers first and the search engines second!)

And, there are still effective ways to use PBNs and other methods to increase your rankings. Just know that the rules change constantly and the major search engines will penalize you for “unnatural” linking practices.

Step 5: Stay Current on Best Practices for Search Engine Optimization

Search engines change their rules and ranking algorithms quite frequently. What worked a couple of years ago can get you a penalty, even blackballed, today.  As a result, it is imperative that you keep up to date. This isn't as hard as it may sound, there are numerous forums and blogs that regularly post information on the latest changes.

Subscribe to informative newsletters or join relevant forums so you always know what changes are in the wind.

Step 6: Keyword Research

The first five steps, above, all assume that you've already selected a topic for your webpage and have written or are writing the content. However, they omit an essential sixth step.keywords

I've saved the best for last because I think it's the most critical of all of the steps. Whatever else you may have learned from this post, or even if you haven't learned anything else at all, I want you to leave with an appreciation for the important of keyword research.

You can have the best search engine optimization results in the world. You can get your page to rank at the top of page 1 of the SERPs. You can have every spot on page 1 filled with your content. None of that matters if none of your prospects ever searches for the keyword for which you're ranked.

For your SEO results to matter, you must be ranking for search terms that potential buyers of your products or services look for when they search the Internet. You can do that and make money from every piece of content you post online by learning how to post on purpose for profit.

 

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Dave Strayer
dave@temp-davestrayer.siterubix.com
Skype: dcstrayer

P.S. – If your upline doesn't have a step-by-step plan for your success, you need to check this out now!

Image(s): FreeDigitalPhotos.net

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Dave


Dave Strayer is a full-time Internet and Affiliate marketer and coach. Contact him for further information about the information in this post or to discuss how he can help you learn, internalize, and get maximum benefit from the skills, beliefs, and behaviors that you must have to succeed online.

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