Can You Really Produce Prospect Leads on Demand?
Any person who has been in the network marketing industry for any period of time knows that prospect leads are the lifeblood of your business.
Noobies to social marketing pitch to anyone who moves, and shortly find out that they're being avoided by their friends and family.
Finding Quality Prospect Leads
Whether online or offline, there are some basics about prospect lead generation that everyone should know. First, your ability to convert a prospect lead into a sale will be directly related to the quality of the leads.
It is useless squandering precious time pitching your product or services, even your business, to individuals who are just not interested.
Seems pretty basic, doesn't it. Still, many new network marketers become so overwhelmed by their enthusiasm that they pitch anyone and everyone. It simply never occurs to them that not everyone will see what they saw when they first got involved in their business.
So, the first step is to identify your ideal prospect lead. Think “target marketing“.
Know specifically who your best potential customer or prospect is and market exclusively to them. Learn their needs and desires and what problems they are trying to solve. Then figure out how you can fill those needs and desires and help them address their biggest challenges.
One of the least expensive and most effective way of gathering prospect leads is by word of mouth. A referral from a happy customer takes a lot of the work out of your job, the person referring you has pre-warmed the prospect, established your credibility, and done a lot of the selling for you.
Follow up with these prospect leads right away and be sure to always mention the name of the person who referred them.
Treat these leads well and be sure to get back to the referrer and thank them for the lead. If things turn out well, they may be willing to refer more people to you. If they continue to refer quality prospect leads to you, you might want to offer them an incentive or give them a gift for doing so.
You might also suggest that they join your business, since they are already doing most of the work!
Offline Networking for Prospect Leads
Clubs and associations are an excellent way to meet people who may become prospect leads for your business. You can also join networking groups to share leads with other members who, ideally, are involved in businesses complementary to but not in competition with yours.
Trade shows are also good places to find prospect leads, but they are not always worth the time and effort it takes to set up a display or booth at the show.
Different prospecting methods work better for different people; so you need to find what works for you. It may be that what works best for you is learning to market online instead.
Generating Prospect Leads Online
So, let's cut to the chase. The most effective way to generate leads in today's marketplace is through attraction marketing. You simply brand yourself as an expert and the “go-to” person in your niche, share quality content that helps solve the primary problems of your ideal prospects, and make yourself approachable.
Do this right and you don't have to try to sell anything to anyone – or sell anyone on anything. When your buyers are ready, they'll come to you seeking your expertise and the solutions you offer. No chasing people, no selling, and no rejection! Just making friends and providing value.
Attraction marketing is a powerful thing!
OK, I know I said it was simple and you may be thinking you don't have a clue where to start. You may not even believe it's possible to brand yourself as an expert in anything.
You can stop worrying, I have you covered.
Let me introduce you to an attraction marketing system that provides with you everything you need to brand yourself as an expert and begin attracting customers and new distributors right from Day 1. That system is My Lead System Pro and if you're tired of wasting your time on tire kickers and getting rejected by 95% of the people you approach, you need to check out their risk-free trial offer.