MLM Attraction Marketing Overview
MLM attraction marketing is a phenomenon that has enjoyed a significant rise in use and popularity over the last a few years. Although sometimes though of as an exclusively online strategy, attraction marketing can also be effective offline.
Prior to the advent of attraction marketing, traditional online marketing had followed a pattern that was relatively predictable. It seemed every marketer in the industry was chasing the same buyers and trying to persuade them subscribe to the services or purchase the products those marketers were promoting.
Because these marketeers were all essentially competing for the same individuals, the process could often be discouraging, annoying to both marketer and prospect, and was seldom very profitable.
A New Paradigm
MLM attraction marketing has turned all this on its head. It's as fundamental as changing from a push to a pull marketing strategy. Instead of being about chasing prospects and trying to push your products and business on them, the goal of MLM attraction marketing is to attract or “pull” your prospects to you. It is about branding yourself and pulling others into your sphere of influence by the value you bring to the relationship. Put simply, you become the brand, not your company and not your product, but you yourself.
So how do you go about attracting people? Start by looking at what attracts you to others. My guess is that, you like me, are drawn to people who show they are interested in you and really care about your personal goal and challenges. That is, you're attracted to people like you and who also have something useful to offer that can improve your life in meaningful ways.
The qualities that attract you will also attract others to you. You need to build your private brand by forming relations, and by providing answers to the challenges, issues and concerns of everyone you draw to you.
Offline versus Online
If you are building your business offline, the same elements apply but often by how many new relationships you can form over a given amount of time. Being online simply allows you to get your message in front of a much larger audience.
Being online eliminates many boundaries associated with marketing offline. You can reach countless numbers of people and, with the use of technology, interact with them much more efficiently and cost-effectively. Interestingly, you can use the technology in a way that your mass communication is also accepted as a personal communication by your prospects.
Think email autoresponders. Offer something valuable, like a free five day bootcamp or other value-based content, in exchange for their contact info. Then simply follow up over a period of time. Provide incredible value so that, over time, your new contacts will get to know, like and trust you as the leader they are trying to find. The ones who resonate with your message will join your primary business.
MLM Attraction Marketing Systems
But, especially when you are new, what value can you offer to those who subscribe? There are countless attraction marketing systems that can help you get on the best path. These are designed to supply you with content for your customers as well as a regular supply of affiliate products that help you to generate earnings and fill the needs of your subscribers.
My Lead System Pro is one of the hottest among these, most likely because it does more than simply supply products and content to its members. MLSP's primary function is as training system. Where better to learn the ins and outs of attraction marketing and current, cutting edge lead generation techniques. In addition, My Lead System Pro offers a complete system that can have you up and running and getting leads right from Day 1.
The key to using MLM attraction marketing to successfully generate leads, brand your self, and find new customers and business partners is servant leadership. Quit pitching and start sharing and leading.
Differentiate yourself from the rest of the field while making it fun and rewarding to hang out with you and your team.
MLM is an incredibly effective business model if done right. The best way to get off on the right foot is by finding the right mentors to help you learn everything you need to know about MLM attraction marketing. Check out MLSP's risk-free trial offer.
P.S. – If your upline doesn't have a step-by-step plan for your success, you need to check this out now!