Are There Secrets to Marketing on Facebook?
Facebook has changed into a world of its own online and marketing on Facebook is a crucial part of many businesses' marketing plan nowadays.
The place where we once could find lost friends, easily communicate with our favorite people, and see photos of our favorite stars has changed a lot since it started. With nearly 1.5 billion members (as of September 2015), Facebook has turned into a major social networking platform and, like it or not, there are great opportunities for using the platform for marketing virtually any product in practically any niche.
Marketing on Facebook is serious stuff and there are numerous alternatives for getting and monetizing traffic for your business.
You can do it by participating in Facebook Groups and making a page for your business. Or, you may pay to market to a highly targeted demographic groups.
It is no longer true that the majority of Facebook users are bored teenagers. That's no longer the case.
Growing numbers of older people are using Facebook for any number of reasons. Though shopping might not be their main reason, many people who use Facebook are beginning to use it just like they might the web in general for help and info.
Don't forget to open a PAGE for your Facebook business not a PROFILE. If you use your profile for business, you'll be violating Facebook's Terms of Service.
Selling to 1.5 Billion People
Fully covering this topic would require a much longer post than I will offer here. In addition, Facebook is consistently updating and changing its rules.
The essential nature of any social media is being, well, social. To make the most of marketing on Facebook, you will want to be continually engaged with your fans and followers, answering questions and posting interesting and useful content. Use your trademark if you have one so that your brand is recognizable. If you are an affiliate or niche marketer, employ a large image of you looking appropriate for your business. If you sell surfboards you do not have to wear a suit and tie and a wetsuit probably won't work well for a financial advisor.
First impressions are very important. Just imagine you are at a gigantic party full of important people. You present yourself well and interact as much as practical to win new friends or, in this example, Fans. When marketing on Facebook, you share info with your prospective customers by uploading photos, videos, standing updates, hosting discussions, and displaying wall posts.
Pages can be visible to everybody online and are often better for long term relations with your fans, readers or buyers. Facebook Events will help you connect to your audience and invite them to your events, even though they're not one of your fans.
Just as with a business site, it's a must to keep adding more articles or posts to your page to keep your Fans' attention. It's a fantastic location for folks to ask questions about your business and to post customer feedback. What you need to avoid at all costs is spamming and all of the related activities that not only turn off your prospects, but also put you at risk of being placed in “Facebook jail” or even losing your account.
To make sure you get your marketing on Facebook off to a strong, productive start, check out this free 10-page report on how to instantly build your brand, get leads, and make sales on Facebook.
P.S. – If your upline doesn't have a step-by-step plan for your success, you need to check this out now!