What is a Lead Generation Website?
A lead generation website is built to prompt people to make inquiries or opt-in to receive more info about your products or opportunity.
If you don't have an opt-in box on your website for the purposes of lead generation, you need to have one and you also need a reliable autoresponder system to manage the emails you send your prospects.
Autoresponders for Lead Generation Websites
AWeber is an excellent choice for managing your email campaigns. There are other good systems out there as well. They are all designed to send
emails to the people who opt-in to your list. With most systems, you can either send a series of individual messages on autopilot or you can manuall send individual messages to some or all of your list(s).
Most autoresponder systems utilize a double opt-in process to reduce spam complaints and to ensure you are only collecting valid email addresses. Unfortunately, not everyone will respond to a double opt-in request. So there's a trade-off on whether you use a double or a single opt-in.
Your Opt-In Box
Planning your opt-in box is also crucial.
Most autoresponder services, including Aweber, will let you design an opt-in box. Another excellent option, one that will let you design an entire sales funnel, is the Funnelizer system that is available through MyLeadSystemPro.
Either choice will allow you to include fields to capture your prospect's contact information. Most people do not like revealing too much initially, and typically the more information you request, the lower your response rate. For this reason, many expert marketers give up the ability to call their prospects by name and ask only for a good email address.
At the other extreme, some ask for the type of information the respondent is requesting or the problem they're trying to solve. This allows the marketer to segment their lists and send highly customized messages.
If you're new to using a lead generation website to build your list, it's probably enough to ask for just an email address and, if you really want to personalize your messages, a first name. You don't really need anything else.
When you do set up your autoresponders and run any kind of email campaign, you need to double and treble check everything in your emails. Many of us will regard spelling errors as amateurism and will not read e-mails that aren't entertaining or that go on forever . E-mails should be easy-to-read and written in short paragraphs.
Your Email Messages
E-mails should be written in a way that provide interesting and beneficial information and not just be a sales pitch. Consider the e-mails you get. How long do you stay on a list that bombards you daily with sales messages but no useful information?
As soon as you have your first opt-in, you should email your list every day, maybe even more than once a day. Coming up with content is easier than you think. Write your e-mails as if you're writing to a friend. Avoid phrases like “do this” and “buy that,” people hate to be sold. The most effective way of getting a sale is to help people with their current challenges, give them good information in an entertaining fashion.
Everything that you send to your customer should have value and be relevant. Be genial. Build relationships.
Even though you'll always have unsubscribers, if your unsubscribe list suddenly goes off the charts, take it as fair warning that you need to change the nature of the emails your sending.
Your autoresponder and e-mail drip campaigns the real power behind your lead generation website. You can't effectively generate and convert leads without them. Put your opt-in box in an obvious spot on your lead generation website and experiment a little till things are working well. Remember don't just make your emails a bunch of selling spiels.
The only downside to using a lead generation website is putting all of the pieces together. Fortunately, there's a convenient and affordable solution that not only provides everything you need, but also includes world-class training on how to use them. That solution is MyLeadSystemPro. Check out their risk-free trial offer.
Once you have it set up, your lead generation website will be working for you 24/7/365!
P.S. – If your upline doesn't have a step-by-step plan for your success, you need to check this out now!