How Email Marketing Works
Email marketing provides one of the highest returns on your marketing investment. It's no wonder then that many people are very interested in learning how email marketing works and how it can help their business growth.
There are many effective ways to use email to stay in touch with your prospects and your existing customer base to help your business grow.
The Money Is In Your List
We've all heard that, when it comes to email marketing, “the money is in your list” and that's partially true. All else being equal, you will make more sales from a larger list. However, one of the top email marketers in the home business space regularly beat out her competition with her fairly small list. How does she do it?
Her list is simply one of the most responsive lists I've ever seen. And that's a direct result of the relationship she has with her list. So, the truth is that the real money is not in your list, it's in your relationship with your list. Create email copy which is personal and endearing. Focus on building relationships more than on making sales. The more personal you are, the more your prospects will relate to you.
Retention will be a direct result of the value you provide to your list. If every message is a sales pitch, they won't hang around very long. Focus on why people joined your list in the first place. It was likely either for entertainment or to help them solve a challenge. Share information that relates to why they're on your list.
Sprinkle in some personal information so your audience gets to know, like, and trust you. And, yes, sell them stuff that will help make their lives better.
Some Techie Stuff
There are some relatively simple things you can do on the techie side to improve the results of your email marketing:
Use A/B testing (also called split testing) for variations on your subject lines. Take one email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This way, you can see which headline is more successful at garnering a response and which fail to do so.
Keep your style and format the same for each email you send out. Prospects equate consistency with quality. Make sure that your emails contain the same colors and company logos. See to it that the font you're using is readable. By doing this, you begin to create brand recognition, and your prospects will look forward to your next message. A recognizable brand is an important marketing factor, especially with email marketing.
Segment your lists. Keep buyers separate from prospects. There's nothing worse than getting repeat offers for a product you already own. As your readers respond to your messages, you will be able to identify which of your offerings are of interest to individuals on your list. Segmenting your list means additional work, but will also increase your conversion rates (sales) by allowing you to laser-target your messages.
Email Frequency and Content
How often should you email your list? Ask around and you'll get lots of different answers ranging from a few times a week to multiple times a day. However, all successful email marketers tend to agree that this is an area where more is better. Just don't over-commit. It's better to start at a slower pace that you can maintain than to be sporadic in emailing your list. Remember, they equate consistency with quality. So, three times a week is better than 10 days straight and then nothing for a week.
What should your message include? The short answer: value. What do you know that someone less expert in your field would find beneficial? Have you recently participated in training or read a book that you could digest for your readers giving them great information and saving them loads of time? Do you have a really useful product or service that would benefit your list? Do you have blog posts that you can share with them? Be creative. Once you start thinking about how you can bring value to your list, you'll never run out of content.
So, since email marketing starts with having a list to mail, you might be asking yourself how do you build your list in the first place? There are lots of effective marketing strategies that you can use to grow your list. The list of the most effective strategies changes over time, so you need to be a student of marketing. Fortunately, that doesn't mean you'll need to spend all of your free time pouring over marketing articles and journals.
One easy way to stay current is to join a team that not only keeps track of what's working now, but also provides training by leaders in the field that are actually getting results with the techniques they use. One such organization is My Lead System Pro (MLSP). If you need help building your list, I encourage you to check out the MLSP trial offer, go through their initial training program, and check out the marketing strategies they teach in their back office. You should be able to do this during the trial period. Then you can decide to join only after you see the value they offer.
P.S. – If your upline doesn't have a step-by-step plan for your success, you need to check this out now!