A Content Marketing Strategy for Lead Generation
Do you need to drive more top quality traffic to your website, get more customers, and make more sales? You can do all this and more by implementing an effective content marketing strategy.
The concept is simple.
Instead of blanketing the entire known universe with pretentious commercial advertising campaigns and trying to interrupt peoples lives in the expectations of making a sale, the goal is to provide information that's both sought after and valued by people who are actively hunting for an answer to their problems.
Implementing an Effective Content Marketing Strategy?
Content marketing means actively creating, publishing and promoting value-based content. This can be in the form of blog posts, articles, white papers, educational videos, and even social media content. The idea is to draw in prospects who are actively searching for solutions to their biggest challenges and for whom your products, services or business venture can provide that solution.
To put this another way, you would research and find out exactly what your ideal prospect is seeking, generate content that addresses those concerns, and then actively market that content within the marketplace so it could be accessed effortlessly by anybody who’s trying to find it.
After you have caught the attention of your ideal prospects and they have engaged with your content, the primary goal is to obtain their permission to continue to deliver your “marketing content” over an extended period of time. You want them to opt into your email list, subscribe to your blog, and follow you on social media.
This gives you the chance to build up a trust relationship, and the repeated exposures multiplies the chance to make a sale.
Content Marketing Strategy – the Foundation
There are lots of paths to profit with a well-planned and -executed content marketing strategy.
You can publish an educational blog, produce training and informative videos, write e-mail newsletters, publish white papers and offer a variety of free reports or simple tools.
Yet, unless you know exactly what the members of your target market are actively looking for, you'll have wasted your time and resources.
Imagine you are your ideal prospect. You're online searching for services or products to solve your biggest challenges. Which words would you put into a browser to get that information?
Once you understand that process, you can offer relevant content from which your prospects will benefit. This complete process involves offering valuable content to your prospects, branding yourself as an expert, and beginning the “know-like-trust” relationship. Don't worry about making a sale right away.
First, get to know your individual prospects and see if there's even a sale to be made. If there is and when the timing is right for them, they'll naturally buy from you based on the relationship you've built with them.
Keyword Research and Content Optimization
The good news is that the search engines have all of the information you need about which search terms your prospects are using to find solutions to their problems. They're even willing to share that information with you, often for free.
All you need to do is make sure that as many of those searches as possible end on your content. You do this by conducting keyword research, optimizing your content to rank as high in the search engine results as possible, and offering your best content in exchange for your prospects' contact information.
Content Marketing Strategy Reviewed
The Internet runs on searches. Every one of your potential customers are looking for information and help with specific issues. Your job is to get those searches to stop on your content by doing good keyword research and using appropriate on-page and off-page content optimization.
A good content marketing strategy will increase your credibility and authority and builds a “know, like, and trust” relationship with your readers. You naturally become their resident expert and go-to person instead of being seen as just one more person trying to make a sale.
The people, companies and network marketers that are having the most success with online lead generation and sales take an approach that involves a high proportion of valuable content that seems to present no overt sales agenda, blended with regular promotional messages.
Maybe it is time you step up to the plate and implement your own content marketing strategy. A great place to start is by learning how to post your content on purpose to get traffic, leads, and sales and to make money with every piece of content you post.