Article Marketing Strategy
Is an article marketing strategy still an effective way to generate traffic, leads, and sales? You've heard it said that content is king, but what type of content and where should you post it online? It seems every week or so there are more alternatives for the type of content you can create: text, video, audio, webinars,podcasts, and the list goes on. The same is true for platforms where you can post your content: free blogs, paid blogs, social media sites, article sites, video hosting platforms, ad nauseum.
So, given all of the choices, and especially now that some of the biggest article hosting sites are using “no follow” links exclusively, does an article marketing strategy still make sense as part of your overall marketing effort? Although there are “experts” aligned on both sides of the debate, I say yes. First, some people look for solutions on the article marketing sites themselves and you may get traffic or leads directly to your money site from an article. Plus, by posting to an article site, you are agreeing to allow others to post your content (properly attributed and with all links in place), so you can get your work syndicated across the Internet.
The way you construct your articles should be part of your overall article marketing strategy and is no different when you write for submission to an article marketing directory or for your blog or authority site. The use of key phrases is very important in both, and keyword slection will be the way that readers and Google locate you, bringing you targeted traffic. Each keyword really should be very cautiously selected and additional competitive analysis undertaken to see which Internet sites are using — and ranking for — those key phrases. You must then make a decision whether you can compete with the top websites which are using those keywords.
Start Building your Article
If you do not like to write, or think you are not good at it, a good idea to spend some time reading some of the top articles in article directories. You may be able to see how they're written and constructed and how they lead a reader down towards the author bio box at the bottom of the page. The most effective articles include a number of brief paragraphs and are written in easy-to-understand language. White space is extremely essential too. Your readers need to not be confronted with what looks like a thesis. Lots of white space will make your article appear to be less complicated and quicker to read. Do not put links to your Internet site or other products within the body of your article or you risk having your article rejected by the directory. With only limited exceptions outbound links ought only be placed inside your author bio box.
Most folks may not read your article word-for-word. They are seeking to locate certain key phrases and expressions that can be essential to resolving their major challenge. In the event you use their search terms in your headings, they can instantly move to the areas of your content that interest them most. Efficient titles are vital in articles – they ought to be brief and efficient.
You should use your keywords once at the beginning of your article, a few times inside the primary body of the text, and again within the last sentence or two. The majority of individuals are online searching for answers to issues or questions they have, so you should make your article informative and useful, leading the reader down to the bottom of the page where your bio box is. In the bio box where you place a call to action, encouraging the reader to click through for further data. You should link to a lead capture page so you get your lead's contact information in exchange for the additional data you'll share. Although you might be writing to attract the search engines, you need to bear in mind that it is real people who are reading your content. It does get less difficult right after you've got written several articles. Keep an eye on your stats occasionally and see which articles are attracting the most readers, that way it is possible to write further articles in that style. Using bullet points also makes a page of written text appear more attractive and straightforward to read.
Regardless of whether you adopt an article marketing strategy into you business or choose another type of content or a different platform, you need to know your outcome before you get started. This will allow you to post on purpose to generate more traffic, more leads, or more sales. If you do any form of content marketing, you owe it to yourself to check out this free 15-minute video which reveals an iron-clad, proven system for generating $100,000 or more in your business in 12 months or less via the power of posting on purpose.
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