Your success in network marketing depends on basing your business development tactics on sound strategies. In a series of previous articles, I outlined ten critical strategies that you must employ in your business. This article takes a closer look at the third of these strategies, staying focused on the activities that will grow your check during your established business hours.
We Only Get Paid for Two Things
Although there are many activities that are essential to your network marketing business, there are only two for which you get paid. Those are the retaining of your company’s products or services or the wholesaling of those products or services to your downline, all of whom are hopefully enrolled in your company’s autoship program if there is one.
Your company’s compensation program may obscure this fact. You might, for example, qualify for another pay bonus or to receive a higher commission after you enroll a certain number of people or help a certain number of your team members achieve a given rank, but it is all ultimately tied to the sale of products and services, either at wholesale or at retail.
Thus, the only activities you should be focused on during your established business hours is expanding your retail customer base and recruiting new distributors to expand both your wholesale and retail customer base. Of the two, recruiting new distributors is normally the more lucrative activity.
What is the Trouble Line?
The Trouble Line is a simple visual reminder of where your business focus should be throughout the day. You start by listing all of the activities that are essential to your business. Put the two pay activities in one column and all of the others in a second column. Draw a line between the two columns. This line represents the Trouble Line.
The Strategy
Implementing the Trouble Line strategy is simple. Treat your established business hour as pay time during which you only engage in pay activities.
Outside of those hours is non-pay time during which you engage in non-pay activities. This might include things such as updating your autoresponder campaign, creating a new banner ad, reading or listening to audio tapes, participating on the call of the day, and the like. All are appropriate, even necessary, activities but are also all non-pay activities.
In other words, during your established business hours, simply make sure you stay engaged in activities on the right side of the Trouble Line.
What About Everything Else?
There are obviously a number of activities that did not make your list. Some are critical, other are not. In some cases the appropriate time for these activities will be obvious. If you have a job, you know the time you need to be dedicated to that. If you always have dinner with the family, the time for that is clear. In other cases, you need to decide if the activity is important to you and pick the best time for it based on your individual priorities. You might also decide that some activities are simply time wasters and drop them from your list.
Staying on the right side of your trouble line will make sure you stay focused on revenue-generating activities during your normal business hours, will help you distinguish between activity and productivity, and will help accelerate your success in network marketing. Follow this strategy consistently until it become habit and you may be amazed at how quickly you are able to grow your business.
For more information on the other nine critical success strategies, you will want to review this entire series of articles on success in network marketing starting with the first article, Success in Network Marketing: 5 Critical Strategies for Success in Network Marketing. You will also want to enroll in my no-obligation “7-Day Internet Network Marketing Bootcamp.” To enroll, just fill out the simple form at the top of this page.
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